AAF National Conference and National ADDY Awards Show held in Orlando, Florida. More details can be found at http://www.aaf.org or by contacting Linda Stanley at director@baltimoreadvertising.com.

AAF National Conference and National ADDY Awards Show held in Orlando, Florida. More details can be found at http://www.aaf.org or by contacting Linda Stanley at director@baltimoreadvertising.com.

AAF National Conference and National ADDY Awards Show held in Orlando, Florida. More details can be found at http://www.aaf.org or by contacting Linda Stanley at director@baltimoreadvertising.com.

Legal Issues Surrounding Social Media

Presented by:

Jim Astrachan
Author of The Law of Advertising and Mass Communications

Wednesday, June 16, 2010 

Social media sites provide an easy and effective way to reach diverse audiences. And for those who are involved in creating mass communications through this medium, it’s important to be aware of the FTC’s new guidelines concerning transparency in social media. Author and legal expert Jim Astrachan will discuss these guidelines and what advertisers and agencies can do to make sure they are not engaging in deceptive practices.

The presentation will cover:

•         Bloggers’ endorsements and testimonials
•       Liability of advertisers for false or unsubstantiated
      statements by their endorsers
•      Liability for failure to disclose connections between
      advertiser and endorser
•     The use of disclaimers
•     Endorser liability
•       Illegal use of street teams

About The Speaker
Jim Astrachan is co-author of the six-volume legal treatise The Law of Advertising and Mass Communications, published by LexisNexis/Matthew Bender. He is also a columnist for The Daily Record, adjunct professor of law at the University of Maryland School of Law, principal of Astrachan Gunst Thomas Rubin, PC and national speaker on advertising law.

Wednesday, June 16, 2010

Euro RSCG Discovery
400 E. Pratt St, 10^th Floor
Baltimore, MD 21202

6:00 – 7:00 PM: Cocktail Reception and Networking
7:00 – 8:00 PM: Presentation
8:00 – 8:30 PM: Networking

$45 Members
$65 Non-Members

Space is limited. Reservations require ticket purchase. Tickets are non-refundable, but can be transferred.

To purchase tickets, contact Linda Stanley at director@baltimoreadvertising.com or 410-821-6968.

The DC Ad Club has joined forces with the Greater Frederick Advertising Federation and the American Advertising Federation Baltimore for an exciting golf outing to be held at Worthington Manor Golf Club in Urbana, Maryland on June 25.

We are currently in the planning stages of this great event and will conduct registrations soon, but are soliciting sponsors at this time. If you are interested in getting involved, please contact Linda Stanley - director@baltimoreadvertising.com

REGISTRATION: Foursome - $650 member/$700 non-member; Individual - $165 member/$175 non-member.

SPONSORSHIP LEVELS INCLUDE:

Title Sponsor: $6500 - Three foursomes; logo on signage at each hole, signage at clubhouse; recognition at tournament dinner; company link on DC Ad Club website; recognition in event promotional materials.

Gold Course Sponsorship: $5000 - Two foursomes; logo on signage at every other hole; signage on clubhouse; recognition at tournament dinner; company and link on DC Ad Club website; recognition in event promotional materials.

Beverage Cart Sponsorship: $3500 - Two foursomes; logo on signage on beverage carts; signage in clubhouse; recognition at tournament dinner; company and link on DC Ad Club website; recognition in event promotional materials.

Silver Course Sponsorship: $2500 - Two foursomes; logo on signage on three holes; signage in clubhouse; recognition at tournament dinner; company and link on DC Ad Club website; recognition in event promotional materials.

Lunch Sponsorship: $1,750 - One foursome; logo on signage at lunch tent; signage in clubhouse; recognition at tournament dinner; company and link on DC Ad Club website; recognition in event promotional materials.

Gold Hole Sponsorship: $900 - One foursome; logo on signage at one hole; recognition at tournament dinner; company link on DC Ad Club website; recognition in event promotional materials.

Silver Hole Sponsorship: $300 - Logo on signage at one hole; recognition at tournament dinner; company link on DC Ad Club website; recognition in event promotional materials.

Innovations in Outdoor: Digital, Metrics, and Creative

Presented by:

Stephen Freitas, Chief Marketing Officer
Outdoor Advertising Association of America Inc.

What’s new in out-of-home advertising? What’s changing? And how can you successfully incorporate these innovations into your clients’ advertising strategies?

Join us for our general membership meeting and a FREE presentation on the latest in outdoor advertising. Stephen Freitas will explain the newly launched EYES ON audience measurement systems, advancements of digital formats, and how the out-of-home industry is addressing environmental stewardship, among other topics. He’ll also show examples of OBIE-winning creative, and discuss what makes them work.

About the Speaker

Stephen Freitas has been the Chief Marketing Officer for the Outdoor Advertising Association of America since 1999. In his role as industry spokesman, he advances the business of outdoor advertising with education and advocacy throughout corporate America.

Wednesday, June 30, 2010
Euro RSCG Discovery
400 E. Pratt St. 10^th floor
Baltimore, MD 21202

6-7 pm: Cocktail reception and General Membership Meeting
7-8 pm: Presentation
8-8:30 pm: Networking

RSVP to Linda Stanley at director@baltimoreadvertising.com or call 410-821-6968.