AD WEEK EVENT: Cracking the New Business Clutter with AAR Partners
September 15, 2010 12:00 PM
AAR Partners invites you to join the new business “mini-seminar” developed by search consultants! Join us for an informative event addressing the question of “Cracking the Clutter” in new business.
- What sparks a review?
- What attributes do clients want from agencies?
- What piques the advertiser’s interest?
- What clients want from their agencies?
- What marketers are looking for in their communications platforms?
- Prospecting and pitching pointers.
- Prospecting criteria that are most important in new business.
- Examples of prospecting techniques that crack the clutter (and examples of approaches that don’t work).
- Top ten pitching and prospecting suggestions.
- How to win new business during the turbulent times using prospecting tools like AAR Partners’ central intelligence tool, Access Confidential!
Time
12:00-1:30 PM
Location
ADMIRAL FELL INN
888 South Broadway
Baltimore, MD 21231
410-522-7380
Speakers
Leslie Winthrop, Founder and Managing Partner, AAR Partners
Lisa Colantuono, Managing Partner, AAR Partners
Ticket Information
To purchase tickets contact Linda Stanley at director@baltimoreadvertising.com or by phone at 410-821-6968.
Members - $50.00
Non-Members - $75.00
