PRESS RELEASE

BARB CLAPP ADVERTISING AND MARKETING AQUIRES SEASONED AE

Oct 24, 2007

Barb Clapp Advertising and Marketing Acquires Seasoned Advertising Executive

Baltimore, MD-(October 24, 2007)-Barb Clapp Advertising and Marketing (BCAM) is pleased to announce the addition of its newest account executive, Finley Weatherford.  Her addition to the team will positively influence current client campaigns and further support recent numerous client acquisitions by the agency.

Finley Weatherford joined Barb Clapp Advertising & Marketing, bringing to the firm over 18 years of experience in strategic marketing, advertising and design.  Finley has held art director positions in small boutique shops and large design firms. She has directed multi-million dollar media programs for hi-tech software companies, and local retail chains.  Her expertise includes: design and development of advertising and promotional materials, managing trade show and special events, public relations and production supervision. 

Finley got her start in advertising at Baltimore's legendary VanSant Dugdale Advertising. She moved to the Sandler Group in as Assistant Art Director. Then, she moved to MicroProse Software in Hunt Valley for the following 10 years. There, she managed the performance of the Creative Department as Production Manager. Microprose Software joined ABC Interactive and Disney Interactive to design software games for their ABC Sports division.  As Production Manager, Finley worked with the Director of Marketing to manage the production and marketing between ABC Interactive, Disney Interactive, advertising agencies and public relations firms. Her biggest accomplishment: The organization and creative direction for trade show and special events nationwide. Finley continued her career with Radcliffe Jewelers as the Director of Marketing, Advertising and Special Events. She handled over 35 product lines including, co-op budgets, advertising, marketing, special events for local and national organizations as well as all local and national advertising.

Barb Clapp Advertising & Marketing, LLC is an advertising and marketing agency that offers marketing and advertising strategy, public relations support, media buying, graphic design, business development, and event planning in a number of different industries including: retail, healthcare, finance, restaurant and food services, and hospitality.  As a boutique agency, each client is treated as a unique entity requiring a formula of services that not only meet but exceed their goals.

The account executives at Barb Clapp Advertising and Marketing are committed to staying abreast of trends that affect the advertising industry, as well as their clients’ industries. Continuing education and sustained relationships with media representatives provides a knowledge base that enhances the services that are provided to each client.  In addition, each account executive mirrors Barb’s commitment to provide the highest level of service, knowledge and expertise available.

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