PRESS RELEASE

CATHEDRAL STONE PRODUCTS SELECTS VITAMIN AS EXCLUSIVE BRANDING PARTNER

Jun 25, 2007

Vitamin Expands Niche in Real Estate and Construction Market, Firm Hired to Implement Integrated Marketing and PR Initiative for Leading Masonry Materials Company

Baltimore, Md. – June 25, 2007 – Vitamin®, an award-winning design and marketing boutique, today announced its selection as exclusive branding partner by Cathedral Stone Products, a leading masonry materials manufacturer and distributor based in Hanover, Md. Vitamin is handling all national branding, marketing and public relations for Cathedral Stone Products, including strategy, messaging, identity collateral, print and interactive sales materials, and public relations.

“Vitamin was immediately set apart from the other firms we were considering,” said Dennis Rude, founder and CEO of Cathedral Stone Products. “There was instant chemistry between teams and we were really impressed by Vitamin’s track record in driving revenues for companies, like ours, that operate in the architecture, engineering and construction industries. We are confident in our relationship and excited to be working with such a rock-solid group.”

Rude founded Cathedral Stone Products in 1982 to develop a better way to restore and preserve historic masonry structures – a method that emphasizes the quality, durability and appearance of repairs. The company offers numerous masonry restoration products, including mortars, paint strippers, water repellents and remediation cleaners. Cathedral Stone Products is the exclusive North and South American manufacturer and distributor of Jahn Restoration Mortars, premium products that are highly regarded for their quality, durability, endurance and long-term cost savings to building owners. Cathedral Stone’s products can be found in structures such as Cathedral de Guadalupe (Dallas, TX), Empire State Building, Grand Central Station, Montana State Capitol (Helena, Mont.), The National Cathedral, New York Stock Exchange, The Pacific-Union Club (San Francisco, Calif.), Presidio of San Francisco, Statue of Liberty, The White House, Wyoming Territorial Prison, and Yale University.

The addition of Cathedral Stone Products to Vitamin’s roster represents the firm’s growing list of construction and real estate-centric businesses, such as Hardesty & Hanover, Heery International, Hord Coplan Macht, KLNB Retail, and NAI KLNB.

“Vitamin is excited to partner with Cathedral Stone Products as we continue building momentum for our firm in the built industry,” said Michael Karfakis, president and CEO of Vitamin. “Cathedral Stone’s products are highly desirable among architects, engineers and preservationists…we have considerable experience in targeting those audiences and we look forward to a collaborative partnership to position Cathedral Stone for continued success.”

About Vitamin®
Headquartered in Baltimore, Md., Vitamin is a boutique design and marketing firm focused on enhancing brand perception through the creation of cohesive identity, print, interactive and public relations programs. The firm's diverse and growing client list includes Academy Award® winning artist Dan Keplinger (aka "King Gimp), Apio/Eat Smart, CBS Radio/Infinity Broadcasting, Crews Control, Germantown Cycles, The Hearing and Speech Agency, High Road Schools, and Kids 1. Vitamin is recognized for its excellence in marketing communications by the Advertising Association of Baltimore, American Corporate Identity, American Design Awards, Hospitality Sales & Marketing Association, and The Webby Awards. www.vitamininc.net  

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