PRESS RELEASE

COMMON GROUND ALLIANCE SELECTS MGH

Jan 3, 2008

Common Ground Alliance Chooses MGH to Manage
 Public Relations and Word of Mouth Marketing Campaign
 
 Campaign will promote national 811 ‘Call Before You Dig’ phone number and complementary website Call811.com

 
Full-service marketing communications firm MGH announces that it has been selected through a competitive process by the Common Ground Alliance (CGA) to promote 811, the national “Call Before You Dig” number, and its complementary website, Call811.com. 
 
CGA is a member-driven association dedicated to ensuring public safety, environmental protections and the integrity of services by promoting effective utility damage prevention practices. CGA launched the federally mandated phone number 811 in May to help protect individuals from unintentionally hitting underground utility lines while digging. By calling 811, contractors and homeowners who are planning to dig are automatically connected to their local one-call center, which then notifies member utility companies to mark areas near underground lines.
 
MGH’s campaign will reach would-be diggers in the planning stages of a project, before they break ground. The program will build national partnerships, generate consistent news coverage, celebrate the anniversary of the 811 launch, and include a word of mouth marketing component.
 
“The CGA welcomes MGH as its new partner to implement Phase 2 of the 811 National Awareness Campaign,” said Bob Kipp, president of CGA. “MGH’s industry experience, broad skill set and enthusiasm for the project will provide additional quality tools and resources for the entire membership to use in promoting 811.”

 
MGH was selected as the CGA partner after a national distribution of a request for proposal. A volunteer task team representing the CGA membership made the unanimous decision after a thorough review of all submitters.
 
For the past seven years, MGH has served as the agency of record for Miss Utility, the one-call notification center for Maryland and Washington, D.C., and a CGA member. When 811 launched nationally in May, MGH was instrumental in implementing CGA initiatives on a local level on behalf of Miss Utility.
 
“CGA plays a critical role in educating the nation on the importance of safe and smart digging,” said Michael O’Brien, executive vice president and public relations director at MGH. “MGH looks forward to being a part of this important campaign and guiding national outreach.”
 

 
About MGH
MGH is a full-service marketing communications firm offering advertising, public relations, media planning/buying, creative design and production, interactive (design, development and marketing), market research, direct response, relationship marketing and word of mouth marketing.
 
MGH maintains a diverse client base spanning multiple industries, including retail, food and beverage, packaged goods, education, apparel, healthcare, government, financial services and nonprofits. Clients include Papa John’s Pizza, Pfizer Inc., Texas Instruments, Sallie Mae, University of Maryland University College, The Baltimore Sun, Towson University, Downtown Locker Room, Nobel Learning Communities, Ocean City Maryland, Smyth Jewelers, and Suburban Hospital.
 
Based in Owings Mills, Md., MGH has 92 employees and more than $65 million in annual billings. For more information on MGH and its services, visit www.mghus.com.

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