PRESS RELEASE

EURO RSCG BALTIMORE PROMOTES DESANTIS TO TOP POST

Nov 5, 2007

Euro RSCG Baltimore Promotes DeSantis To Top Post

Baltimore, MD – Euro RSCG Baltimore today announced that Steve DeSantis will be taking over as Managing Director of the Baltimore office of Euro RSCG.  Paul Walczyk, who has held that position for the past nine years is leaving of his own accord to pursue other opportunities in marketing. Mr. DeSantis has been with Euro RSCG for the past five years and as Senior Vice President, Director of Client Services as the number two in charge of the Baltimore marketing communications agency.

During his tenure, Mr. DeSantis has overseen business from clients that include JP Morgan Chase, Nationwide, SAAB and Bermuda Department of Tourism and has been heavily involved in New Business Development.  Prior to arriving at Euro RSCG Baltimore, he was Vice President, Director of Marketing at eSylvan where he was responsible for strategy, development and implementation of both eSylvan’s consumer and business-to-business brands.  He has held senior positions at agencies including three years at W.B. Doner, working on Bush’s Baked Beans, Sylvan Learning Center, Teligent and The Mills Corporation.  He got his start in advertising at DDB Needham in 1987 where he worked until 1992.  Currently he serves as First Vice President of the Advertising Association of Baltimore (AAB). He’s a graduate of University of Maryland with a B.S. in Journalism.

According to Ron Bess, COO of Euro RSCG North America, “Steve DeSantis has proven himself many times over and was a natural to assume the leadership position in our Baltimore office.  While we are very proud of the work Paul’s done, as he’s built a vibrant and dynamic agency that’s future is bright, we are confident that Steve will take it to even greater heights.”
-more-

In the past year, Euro RSCG Baltimore has transitioned from a focus on Direct Marketing tobroadening that core competency and extending it to an ROI model on behalf of clients managed out of the Baltimore office and from within the Euro RSCG Worldwide network.

Euro RSCG Baltimore believes in making brands successful today – and tomorrow – by building a marketing mix around their clients’ business issues, customers, and performance metrics.  Using a strict ROI focus, as well as a channel-neutral approach, Euro RSCG Baltimore creates integrated, accountable campaigns.  Forward-thinking marketing integration such as this is possible, because Euro RSCG Baltimore combines the scale and specialized services of a global agency network – with the personalized attention and service of a regional agency.

The parent company, Euro RSCG Worldwide, is a leading integrated marketing communications agency and Advertising Age’s 2006 Global Agency of the Year that’s made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia-Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The agency’s client roster includes Airbus, Air France, BNP Paribas, Capgemini, Charles Schwab, Danone Group, Diageo, IBM, Jaguar, L'Oréal, LVMH Louis Vuitton, PSA Peugeot Citroën, Reckitt Benckiser, sanofi- aventis, Schering-Plough, Verizon, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).

« Return to What's New

LATEST NEWS

Aug 22, 2008: Astrachan Gunst Thomas, P.C. Awarded $116,022.86 in Fees and Costs. Read More...

Aug 1, 2008: Fastspot Promotes Mobile and iPhone Accessibility with Launch of Alex Cooper Auctioneers’ Real Estate Sites. Read More...

FEATURED WORK