FOR IMMEDIATE RELEASE

CONTACT: Heather Woolford, 410.234.2519, heather.woolford@gkv.com 

 

GKV Promotes Ashlene Larson, Kristin Schields and Lindsay Wilson 

PR and Account Management team members earn well-deserved promotions 

 

BALTIMORE – GKV, a full-service marketing communications firm, announced today the promotion of public relations and account management employees Ashlene Larson, Kristin Schields and Lindsay Wilson. 

 

Ashlene Larson, Public Relations Senior Account Executive 

Larson, of Baltimore City, was promoted to the position of PR Senior Account Executive from her former position of PR account executive. In this expanded role, Larson will manage both Lance Sandwich Crackers and Archway Cookies public relations and social media efforts. Larson also handles all of the PR outreach for PANDORA in Canada and has achieved incredible success in making PANDORA a recognizable brand across Canada. 

 

Larson has nearly 5 years of experience in the field. She joined GKV in 2010 as a public relations account executive and has proven her ability to help brands to reach higher success through media outreach ranging from mom blogs to national publications, as well as tremendous social media growth for clients.  Prior to her employment at GKV, Larson was an internal communications specialist for the Fairmont Royal York Hotel in Toronto, as well as a media and communications coordinator for the Royal Bank of Canada.

 

Larson obtained a Bachelor of Commerce degree from the University of Guelph in Ontario, in addition to a post-graduate public relations certificate from Humber College in Toronto. 

 

Kristin Schields, Senior Account Executive 

Schields, of Baltimore City, was promoted to the position of Senior Account Executive from her former role as account executive. In this expanded role, Schields will oversee campaigns and day-to-day activities for Lance Sandwich Crackers, Archway Cookies, Stella D’oro, Martek/DSM and The Fund for Educational Excellence. She has been a valuable account leader overseeing product launches, brand repositioning and integrated marketing efforts. This role encompasses broadcast, interactive, print and strategic plans. Schields will also continue to contribute to strategic and campaign initiatives for Cape Cod Potato Chips.

 

Schields has four and a half years of advertising and account management experience to bring to this new role. She joined GKV in 2009 as an account executive and has successfully led integrative marketing campaigns for several clients. Previously, Schields was an associate with BBDO New York where she worked with clients such as Monster.com and AIG. She received her Bachelor of Science degree in marketing management from Virginia Tech. 

 

Lindsay Wilson, Public Relations Senior Account Executive 

Wilson, of Towson, was promoted to the position of Public Relations Senior Account Executive from her former position of PR account executive. In this enhanced role, Wilson will continue to lead the public relations, social media strategy and day-to-day PR activities for Aerotek, Cape Cod Potato Chips and St. Joseph Aspirin. She will also continue to work with PANDORA, Maryland Physicians Care and Senior Prescription Drug Assistance Program.

 

Wilson has six years of experience in the public and media relations industry. She joined GKV in 2009 as a public relations account executive and has been extremely successful in her endeavors from new product launches to managing social media efforts. Prior to joining GKV, Wilson was an account manager at PR Newswire in Washington, D.C. She received her Bachelor of Arts degree in English and French from Colgate University. 

 

Additional information on GKV’s unique service offerings and capabilities can be found by visiting www.gkv.com. 

 

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