SCHOLARSHIPS

2009 AAF SCHOLARSHIP PROGRAM

BACKGROUND:
The American Advertising Federation Baltimore (AAFB) provides unrestricted scholarships to select students with high academic standing and the potential to be future advertising leaders. Candidates are evaluated on their academic achievements, volunteer contributions to community and representative samples of work in an advertising discipline. Scholarships may be awarded to high school seniors, undergraduate and graduate students, accepted to or enrolled in an accredited college or university located in Maryland. Prior AAB/AAFB scholarship recipients are ineligible. Scholarship amounts are determined annually. Past awards range from $500 to $2,000.

ELIGIBILITY:
An applicant will be considered for a scholarship if he or she meets the following criteria:

• High school senior, accepted to an accredited college or university in Maryland, interested in pursuing a career in the advertising field. Award will only be given once student is enrolled and produces documentation to this effect.
• Undergraduate student pursuing a degree or career in an advertising field.
• Graduate student pursuing a career in an advertising field.
• Demonstrates outstanding creative, technical or advertising business skills.
• Made significant contributions to his or her community.
• Maintains a cumulative GPA of at least 3.0 on a 4.0 scale.
• Citizen or permanent resident of the United States.

SELECTION:
Scholarship awards will be recommended to the AAFB Board after careful review, evaluation and scoring of applications and entrance materials by the AAFB Scholarship Selection Committee. The Scholarship Committee is comprised of AAFB Board Members and local industry professionals.

APPLICATION SUBMISSION REQUIREMENTS:

• Nomination form - Download PDF
  Current resume
• Official high school or college transcript
• Two written letters of recommendation, one must be from a professor or teacher
• Samples of creative, technical or business skills relating to advertising industry that include, but are not limited to, film/video production, video editing, animation, print design and production, still or motion photography, collateral design, marketing plans and strategies, branding strategies, public relations, web design and content development, and new media development. Please provide detailed explanation of samples, including whether they were for school, a client or an agency
• List of community activities--indicate if you are involved in a student chapter of the AAFB
• Briefly describe why you should receive this scholarship
• Essay (500 words or less) addressing one of the following topics:
  • What, in your opinion, is the purpose of advertising?
  • What is the greatest challenge facing the advertising industry and what is your proposed solution to this challenge?
  • How will new digital media and social marketing impact on traditional advertising approaches?

 APPLICATION DEADLINE: February 28, 2010

Scholarship recipients will be notified by March 15, 2010. Scholarships will be awarded at the AAFB annual ADDY Awards ceremony. Each scholarship recipient (and one guest) will receive free admission to the AAFB ADDY Award ceremony and after party.

Please submit completed application to:

Linda Stanley, Director
American Advertising Federation Baltimore
400 East Pratt Street, #1000
Baltimore, MD 21202
director@baltimoreadvertising.com
410-821-6968

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