June 16, 2010

 

CONTACT:

Heather Woolford

410.234.2519

Heather.Woolford@gkv.com

 

gkv NAMED AGENCY OF RECORD FOR PANDORA JEWELRY NORTH AMERICA

 

Baltimore, Md. – gkv, a full-service marketing communications firm, announced today it has been selected by PANDORATM Jewelry, LLC as the new agency of record for its North America division. The affordable luxury jewelry line features versatile, hand-made pieces such as charm bracelets, charms, rings, necklaces and earrings made with 14K gold, sterling silver, precious gems, and Murano glass.

 

gkv will work with PANDORA Chief Marketing Officer, North America, Angel Ilagan, and his team to provide marketing support in the areas of strategic planning, brand development, and communication strategies and tactics. In 2008, PANDORA was named the “Hottest Brand” by INSTORE magazine.

 

"gkv is thrilled to partner with PANDORA, a brand that is willing to be different to stay true to its mission," said Dan Collins, Strategic Planning Director. "Our experience in working with brands willing to challenge the status quo will help PANDORA remain true to its essence while further accelerating its popularity."

 

PANDORA has a loyal consumer following and demand for its products has grown dramatically since its North American expansion in 2003. Today products can be found in 88 PANDORA stores and more than 2,500 fine jewelry retail locations throughout the North American market.

 

"The rapid growth that PANDORA has experienced over the last few years require us to seek a partner, like gkv, that can help us provide a consistent experience at every point in which people interact with our brand," said Ilagan. "My team and I look forward to partnering with gkv to inspire women to express their individuality and celebrate life's unforgettable moments."  

Founded in 1982, PANDORA is headquartered in Copenhagan, Denmark and has subsidiaries in the United States, Canada, United Kingdom, Australia, Poland and Thailand, and is sold in more than 40 countries.

 

About gkv

gkv is a 29-year-old full-service integrated marketing communications firm specializing in helping challenger brands compete in hyper-competitive categories. With billings of more than $111 million, gkv provides a complete range of communications services including creative development, graphic design, production, media planning and buying, interactive, community relations, brand identity development, research, public relations, direct marketing, crisis communications, grassroots and word of mouth. gkv’s diverse international Client roster includes companies in travel and tourism, snacks and beverages, financial services, health industries and cause marketing. The Agency is headquartered at Tide Point, the renovated former Procter & Gamble plant in Baltimore, Md. Visit http://gkv.com/ or http://blog.gkv.com.

 

About PANDORA

PANDORA, a global Danish brand, has been making its mark in the international fine jewelry industry for almost 30 years, and is world-renowned for its high-quality, handcrafted design. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. PANDORA’s affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold with precious gems that are hand-set into the jewelry. PANDORA jewelry is available in PANDORA retail stores and authorized dealers worldwide. To view the PANDORA collection, build a bracelet online or locate a jeweler, please visit PANDORA-jewelry.com or PANDORA.net.