Opening Keynote + Workshop: Solve People & Build a Value-Able Agency
Tue, Sep 09
|Maryland Center for History and Culture
Unlock what really drives people and learn how to build a values-driven agency in this keynote and workshop with Kenny DeSoto and Eli McGanal.


Time & Location
Sep 09, 2025, 1:00 PM – 3:00 PM
Maryland Center for History and Culture, 610 Park Ave, Baltimore, MD 21201, USA
About the event
Kick off Ad Month with an energizing keynote and interactive workshop focused on the people side of agency life—building teams, culture, and long-term value that lasts. Guests are also invited to explore the Maryland Center for History and Culture with free museum access starting at 11:30am before the program begins.
Part 1: Keynote Presentation
Can You Solve People?
What if understanding what drives people—your clients, your team, yourself—could change everything?
In this thought-provoking keynote, Kenny and Eli explore how values, motivation, and simple behavioral shifts can unlock creative potential, improve leadership, and fuel better alignment at every level of your business. You’ll leave rethinking how to connect, lead, and thrive in an industry that runs on people.
Part 2: Interactive Workshop
Building a Value-Able Agency
This hands-on session builds on the keynote by helping you map your own agency or creative practice against what you say you value. Using exercises, discussion, and their signature “value map” framework, Kenny and Eli will guide participants through practical strategies to embed culture, clarity, and meaning into their daily work.
Because great work isn’t enough. The best agencies are built on trust, alignment, and values that actually mean something.
About the Venue
The Maryland Center for History and Culture, founded in 1844, is the state’s oldest cultural institution. Located in Baltimore’s historic Mount Vernon neighborhood, it features 23,000 square feet of galleries and houses treasures like the original “Star-Spangled Banner” manuscript. Guests are invited to explore its rich collections and exhibitions during the event.
Schedule
1 hour 30 minutesFREE Museum Access for Attendess
1 minuteWelcome from Maryland Center for History & Culture
Tickets
AAFB Member Ticket
$0.00
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Did you know all Ad Month Baltimore events are free for AAFB Members? If you’re planning to attend multiple events, are eyeing the American Advertising Awards, or want to tap into all the other benefits of membership, now’s the perfect time to join. Visit: https://www.baltimoreadvertising.com/benefits
$20.00
+$0.50 ticket service fee
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We've partnered with AIGA to offer free tickets to members for this Ad Month event.
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