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Join us in Charm City to rethink leadership and take command of what comes next.

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ctrl + alt + lead

AAF District 2 brings together club leaders from Washington D.C., Maryland, Delaware, New Jersey, New York and Pennsylvania for two days of ideas, conversations and connections built around what it means to lead in an industry that keeps changing.

Because leadership isn’t about having all the answers. It’s about being ready for what changes.

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October 8–10
Baltimore, Maryland

Thursday, October 8
Arriving early? Join AAF Baltimore for the Paper & Production Show.

Friday, October 9
Day 1 | The Engineers Club

Saturday, October 10
Day 2 | Hotel Revival

Schedule at a glance
 

Thursday, October 8

6–9 pm AAF Baltimore Paper & Production Show at Monument City Brewing Company (optional early-arrival event; admission included)

Friday, October 9

Explore Mt. Vernon 
Suggested Morning Itinerary
10:00 am George Peabody Library
10:45 am Walters Art Museum
12:00 pm The PaperMoon Diner           
1:30 pm Graffiti Alley                       
 
Afternoon Programming
The Engineers Club
 
2:45 pm
ctrl + alt + HELLO
 
3:15 pm
Cut It Up. Make Something New.
Joseph Mayernick
Owner & Creative Director, Brandtatorship
Vice Chair, Council of Governors, AAF
 
4:10 pm
Before the Robots Take Over,
Let Them Take Minutes
Matt McDermott
VP of Growth & Innovation, idfive
Past President, AAF Baltimore (2019–2021)
 
5:00 pm 
ctrl + alt + CREATE                                            
John Mulder
President, 3Seed Marketing             
Eastern Region Chair, AAF
 
6:00 pm Welcome Dinner
 
9:00 pm Nightcap

Saturday, October 10
 

Hotel Revival, Kindred Room

8:00 am Breakfast

9:00 am
State of the District 
Kat Biondi                        
Creative Director, Posture Interactive                       
Governor, AAF D2

9:30 am ctrl + alt + EXCHANGE
Guided Discussion

11:00 am
NSAC Q&A
Judy Markoe                        
CEO, Big Picture Marketing Consulting
NSAC Chairperson, AAF D2

11:20 am
American Advertising Awards Q&A
Evie DeSarno                        
Executive Director, AAF Pittsburgh
& Ad 2 Pittsburgh

12:00 pm 
Lunch Keynote
Bobby G.                        
Executive Director: Brand Strategy & Creative, Propr

1:00 pm
Government Affairs Update
Anne Kierig                        
Vice President, Government Affairs, AAF

1:45 pm crtl + alt + SOLVE  
Workshop

2:45 pm  Break                       

3:00 pm
Proceed with Intelligence                         
John Sherman                        
CEO, Creative Director, Storyfarm
Founder, Guardrailnow
President, AI Risk Network

3:45 pm
Make a Week of It: How to build an Ad Week for your club.
Dwayne Waite Jr.       
Associate Director of Marketing, Schell Games
Recording Secretary, AAF D2

4:30 pm CTRL + ALT + END

Schedule subject to change. Full session and speaker details coming soon. 

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Hotel & arrival
 

Conference attendees are invited to stay at Hotel Ulysses, a design-forward boutique hotel in the heart of Mt. Vernon.

Book your stay

Our room block is reserved for Friday, October 9 through Sunday, October 11, 2026.
 


Book by September 9 to receive the discounted group rate.

Arriving Thursday? You can still receive the discounted group rate, based on availability. First, book your stay using the Friday–Sunday room block below. Then contact Hotel Ulysses with your confirmation number to add Thursday, October 8 to your reservation.


Getting there
 

  • 7–10 minute walk from the Mt. Vernon/Centre Street Light Rail stop

  • 10-minute walk from Baltimore Penn Station

  • Approximately 10 miles / 20–25 minutes from BWI Airport (BWI) by car

  • Nearby paid public parking

  • Walkable to Mt. Vernon museums, restaurants and cultural attractions

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