Staying Engaged: AAF Baltimore’s Government Relations Recap

This month, AAF Baltimore continued its commitment to protecting the integrity of advertising through proactive government relations, locally and nationally. From Annapolis to Sacramento, we’ve been working with our partners to ensure the voice of our industry is heard.

Local Impact: Maryland B2B Ad Sales Tax Withdrawn

Closer to home, we celebrated a major win as Maryland lawmakers officially withdrew a proposed 2.5% tax on business-to-business advertising services from the final state budget. AAF Baltimore submitted written testimony opposing the measure and applauds the many individuals and organizations who also spoke up.

Advocacy Across State Lines: California Ad Tax Update

While we previously shared a detailed update on California’s proposed social media ad tax (AB 796), it’s worth reinforcing the importance of national solidarity in efforts like this. AAF Baltimore proudly added its name to a national coalition of chapters opposing the bill, which sought to impose a tax on advertising placed on social media platforms.

Why does this matter for Maryland? Because legislation in one state can quickly influence others. Platform-specific ad taxes risk increasing costs for advertisers of all sizes and threaten the accessibility and equity of advertising as a business tool.

Following a hearing in April, AB 796 was pulled from the agenda at the bill sponsor’s request and designated a “two-year bill,” meaning it won’t move forward in 2025 but could return in 2026. We’ll stay in close contact with AAF National should it resurface.

This success highlights the power of informed, collective advocacy. It’s proof that our voices—when united—can influence policy and protect our creative economy.

Still, we know the conversation around tax reform is ongoing. We’ll continue monitoring legislative developments to ensure future proposals don’t quietly introduce similar threats.

Looking Ahead

Whether the issue is homegrown or across the country, AAF Baltimore remains engaged, prepared, and committed to advocacy that protects our industry’s future.

Thanks to the continued leadership of AAF Baltimore President Kathe Flynn, our chapter remains a consistent and active voice on behalf of Maryland’s advertising professionals.

Want to stay informed or get involved in our government relations efforts? Email info@baltimoreadvertising.com—we’d love to hear from you.