Each year, the AAF Baltimore Awards Committee selects one outstanding agency to craft the creative vision and theme for the annual American Advertising Awards gala in Baltimore. For 2025, we’re thrilled to announce that morton.works has been named the Agency of Record for this iconic event.
morton.works has long been a champion of the Baltimore advertising community, fostering creativity, collaboration, and professional growth. Their selection to lead the theme, branding, and promotional materials for the 2025 American Advertising Awards reflects not only their reputation for bold storytelling and innovative campaigns but also their deep investment in elevating local talent and celebrating the impact of advertising in our region. Their leadership in this initiative also reinforces their dedication to shaping the future of our industry and inspiring the next generation of creative professionals.
A Legacy of Creativity and Impact
The American Advertising Awards, previously referred to as the ADDYs, celebrate the best in advertising across all mediums. Each year, agencies from across Maryland compete for the honor of shaping the awards’ visual identity and overarching theme. This year, morton.works takes center stage.
morton.works has a track record of crafting campaigns that break through the noise. Their work spans digital, print, broadcast, and experiential activations, making them the perfect partner to shape the look and feel of the 2025 awards. While details about the theme are still under wraps, anticipation is already building for what promises to be a bold and unforgettable event.
Congratulations to morton.works—we can’t wait to see the creativity and innovation they bring to this year’s American Advertising Awards.